How Storytelling Can Make Any Brand Unforgettable—Even a Tax Software Company
Gone Guy: A TurboTax Story Concept That Went Viral
At Every Mile Creative, we specialize in cinematic storytelling—but not just for outdoor brands. We’ve built our reputation on capturing the raw, immersive beauty of Alaska, but the same principles that make adventure films compelling also apply to software, finance, B2B sales, and SaaS companies.
One of our latest LinkedIn story concepts proved just that.
TurboTax: The Alaskan Tax Evasion Survivalist
The idea? A man, terrified of an audit, disappears into the Alaskan wilderness to live off-grid—until a guide rappels in from a helicopter, holding a laptop, and tells him he could have just used TurboTax.
Here’s the pitch:
When the IRS comes knocking, you have two choices:
1. Face the audit with help from Turbotax
2. Disappear into the Alaskan wilderness forever.
“Gone Guy”
A man, visibly panicked, reads a letter from the IRS.
Audit selected.
His pupils dilate. Sweat forms. He grabs a duffel bag, shoves in canned beans, a tarp, and a well-worn survival book titled "How to Evade Modern Society."
Cut to:
A small bush plane touching down on a frozen river. The man, now in full survivalist mode, stumbles through knee-deep snow, scanning the horizon.
“THEY’LL NEVER FIND ME HERE.”
He sets up camp, boiling snow for drinking water, crafting a spear, whispering to himself about offshore bank accounts.
Then...
A chopper.
A lone figure rappels down. Not a government agent. Not a bounty hunter.
Just a friendly backcountry guide holding up a laptop.
“Dude. TurboTax can handle your audit.”
A long pause. The man, frost in his beard, shivering, thinks about it.
A single tear rolls down his cheek.
Cut to:
Back at his cabin, warm, sipping coffee. Laptop open.
TurboTax: Because running from your taxes is harder than just filing them
The concept resonated. The humor, the cinematic tension, the visual contrast between tax panic and Alaskan survivalism—it worked because it turned a boring topic (taxes) into a story worth remembering.
And that’s exactly what we do.
Why Storytelling Works for Any Industry
Great storytelling isn’t just for outdoor gear brands or high-energy adventure products. It’s for any company that needs to stand out in a crowded market. That includes:
SaaS & Software – Imagine a cybersecurity company’s services framed as a survivalist navigating a digital storm.
Finance & FinTech – What if financial forecasting was like preparing for an Alaskan winter—either you plan ahead or you freeze?
B2B Sales – Turning cold outreach into an expedition where the right tools (your product) make all the difference.
Corporate & Enterprise Solutions – Simplifying complex services through engaging narratives that break through the noise.
A spreadsheet is forgettable. A story is not.
How We Build Story Concepts That Work
At Every Mile Creative, we take a cinematic approach to storytelling that makes even the most complex industries relatable, engaging, and unforgettable.
Immersive Settings – Whether it’s the wilds of Alaska or the digital frontier, we create worlds that pull audiences in.
High-Impact Visuals – We craft films that feel like mini-blockbusters, not ads.
Emotional & Humorous Hooks – Even tax software can be funny if framed the right way.
Conversion-Driven Messaging – These aren’t just stories. They’re strategic content pieces designed to move the needle.
Whether you sell enterprise software, risk management tools, financial services, or outdoor gear, your audience doesn’t just need information. They need to feel something.
We make that happen.
What’s Next? Let’s Tell Your Story.
If you’re a SaaS, fintech, or B2B brand that wants to break out of the sea of generic marketing and create films that stick with people, let’s talk.
Because whether you’re selling hiking boots or tax solutions…
A great story is the ultimate conversion tool.
